Multiple efforts from the brand are required that Telemarketing List must be delivered simultaneously to increase the recognition of the brand. brand loyalty pyramidSource: McKinsey & Company How do you become and stay top of mind? Most brands Telemarketing List will never become top of mind by only putting the best product on the market. That does help, but if you want to be the brand that everyone associates in your industry, you will have to Telemarketing List make a conscious brand effort.

However, we don't just see being top Telemarketing List of mind with brands with the largest market share. There are many ways to raise awareness of Telemarketing List among the target audience and challenge dominant competitors, especially with smart (digital) communication. The most important? Always be relevant to your ideal customer. Identify your niche: what Telemarketing List sets your brand apart from others in the industry? This answer is essential for brand awareness.

If you want to be chosen as a brand over Telemarketing List other brands, this story must be spread broadly and authentically. Build a strong brand foundation: make sure your identity reflects the distinctiveness of your brand. From visual identity to strong slogan and Telemarketing List from tone of voice to profiling. Create personas of your ideal customer: Define fictitious persons that describe your ideal customer(s). Who is this person, how do you reach him/her and Telemarketing List how do you convince him/her? 360-degree approach: approach your ideal customer through a cross-media approach.