At a time when most businesses are reeling from ทดลองเล่นสล็อตโรม่าฟรีไม่ต้องสมัคร the impact of the ongoing COVID-19 pandemic, social e-commerce platform welovesupermom has been busy pivoting, growing and burnishing its reputation.
Between 2019 and 2021, it tripled its headcount to more than 60. In 2020, it raised S$2 million in investment funds from private investors, according to a press release.
Earlier this year, it launched an outpost in Indonesia. In May, it was named one of the top 50 local companies in Singapore at the Enterprise 50 (E50) awards.
By the end of 2021, the company would have expanded its physical presence to the rest of Southeast Asia. Its annual sales revenue is estimated to be nearing the eight-figure mark, according to a report in The Straits Times.
And to think it all began nine years ago with one woman’s desire to be a more hands-on parent.
GIVING UP HER JOB FOR SOMETHING BETTER
At that point, Joan Ong had been a managing director of an international conference company, which allowed her to “meet people from all walks of industry, interact with C-level executives and travel”. She decided to give it up after she gave birth to her son Kaemon, who’s now 10.
The 42-year-old CEO and founder of welovesupermom said: “Becoming a mother changed my perspective on how I wanted to work. Work is important to me. Having a baby didn’t change that. But it changed how I worked and why I worked. I needed to work for something meaningful and that I can relate to.”
A ONE-STOP RESOURCE CENTRE FOR EVERY PARENT
Far from her business being decimated by COVID-19, Ong says it actually accelerated her decision in 2019 to pivot from largely an event business into a one-stop resource centre for parents. The foresight “greatly expedited our digital development, and escalated our growth tremendously”.
Welovesupermom now comprises an e-commerce marketplace selling local and international baby and mother care products, a parenting centre with informative resources, and a community support group for like-minded parents to share experiences, attracting millions of page views and hundreds of thousands of unique users each month.