The market for Short Message Service i.e. SMS text marketing is booming. As per a recent report approximately 73% of US adults send text messages. The study showed that people in the U.S. increasingly prefer SMS over voice calls. Such text marketing and more statistics present marketers with enormous opportunities for bulk SMS marketing. Mass text message marketing is unfortunately a highly abused marketing medium. To fully leverage text marketing the power of this effective marketing channel, it is important for businesses to follow certain guidelines. Read on to know more: Begin by having users to opt in. It's important to make text marketing sure the consumer has agreed to receive text messages from you via prior keyword opt-in or web opt-in. Getting permission is one of the safest options to build a valuable bulk SMS database. Make it easy for customers to join your SMS marketing list. And make certain they know how often to text marketing expect messages from you. It's always a good idea to work with an easy-to-memorize short code. You don't want it a pain for your customers to remember your code. Small businesses can text marketing find it a tad too expensive to acquire dedicated short codes. Sharing codes with non-competitors can help in such cases. Avoid the temptation of including all the details of your great text marketing offer in just 140 characters. An effective SMS ad copy just lets the customer know "what's in for them". Most effective messages use simple plain language employing only well-known texting shortcuts to avoid ambiguity. Keep the message relevant: The relevancy factor cannot be over-emphasized text marketing. Even if you come up with the most creative ad copy, it doesn't matter if it's not relevant to your customer. Segmentation and targeting come into picture here. Take into account major text marketing demographics and your target group while crafting your SMS message.